IndustrySeptember 15, 2026

Only five per cent of companies report measurable returns on generative AI investments

A survey by the MIT NANDA Initiative involving 300 global organisations reveals that 95 per cent of businesses have yet to see measurable returns from generative AI. While pilot programmes are widespread, many firms struggle to move beyond experimentation into value creation. The research suggests that designing for trust in results is the primary differentiator for the successful minority.

Why it matters

For enterprise teams, this highlights that technical deployment alone is insufficient for production success. Building robust systems that guarantee reliable and trustworthy outputs is essential to bridge the gap between pilot projects and tangible business value.

Key points

Only five per cent of 300 surveyed global companies confirmed measurable ROI from generative AI.
The transition from experimental pilots to production value remains a significant hurdle.
Trustworthiness in AI outputs is identified as the critical factor for financial success.

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