Natural language marketing intelligence for Moco Museum's global strategy
Empowering marketing teams to uncover deep correlations and visitor trends through intuitive conversational data analysis.
Moco Museum
Moco Museum, a leader in modern and contemporary art, needed a more efficient way to navigate their vast repositories of marketing data and visitor insights. The goal was to bridge the gap between complex Google-hosted databases and the marketing team by enabling non-technical staff to perform advanced data queries. SevenLab was tasked with building an AI-driven interface that could translate natural language questions into sophisticated data visualisations and strategic insights.
The museum's marketing data was siloed across various Google Cloud databases, making it difficult for the strategy team to identify cross-channel correlations or emerging visitor trends quickly. Manual reporting was slow, and identifying non-obvious patterns required significant technical expertise in SQL and data science. Without a unified, accessible way to query this information, the team struggled to adapt their global marketing spend to real-time shifts in the art market and visitor behaviour.
What SevenLab built
SevenLab developed a custom AI platform that connects directly to Moco's Google Cloud infrastructure, utilizing advanced Large Language Models to interpret natural language intent. The system acts as an intelligent layer that translates human questions into precise database queries, returning instant visualisations and narrative summaries of marketing performance. This sovereign solution ensures that sensitive commercial data remains secure while providing the team with a 'conversational' partner for strategic planning.
Natural language querying
Enables staff to ask complex questions like 'How did the Tokyo campaign affect weekend ticket sales?' without writing code.
Google Cloud integration
Seamless real-time connection to BigQuery and Google Analytics for up-to-the-minute marketing accuracy.
Automated trend detection
AI-driven anomaly detection that highlights unusual correlations between social media engagement and foot traffic.
Strategic insight generation
The platform doesn't just show data; it suggests actionable marketing pivots based on historical success patterns.
Measurable business impact
The implementation of the Moco Insights Engine has fundamentally changed how the museum approaches international marketing. Strategy sessions that previously took days of data preparation now happen in real-time, allowing the team to test hypotheses and adjust budgets instantly. By democratising data access, Moco Museum has significantly increased its operational agility and the precision of its global visitor acquisition programmes.
The ability to ask our data questions in plain English has completely removed the bottleneck between our strategy and our execution. We are now discovering correlations in visitor behaviour that we simply would have missed with traditional reporting tools.
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